Have you been working to grow your email list without many options besides creating ads and hosting giveaways on your social media? Maybe you’ve simply added your newsletter sign up to your website, crossed your fingers, and hoped for the best. Only to find a few subscribers trickling in here and there.
If you have a blog or business, you know the power that email marketing holds.
However, many people don’t think to utilize Pinterest to grow their email list. Not only is it a simple strategy, but it is highly effective for most industries and niches!
Pinterest is an awesome platform for building an email list because you can capture the attention of your audience with pictures and videos, as well as highlight your unique brand and offer eye-catching freebies directly where your audience is searching.
If you want to learn how to grow your email list using Pinterest, read on to learn our simple 10-step process. You’ll be attracting leads and email subscribers in no time!
In This Article:
What is the Fastest Way to Build an Email List?
There are several ways to grow your email list. However, one of the fastest ways to grow your email list is by using Pinterest!
Pinterest is a powerful search engine that allows for keyword targeting and a non-salesy way to reach your audience without coming on too strong with traditional promoting and sharing.
Pinterest not only allows you to share valuable content with your ideal audience, but it’s a prime location to have your email opt-in. We’ll discuss the easy 10-step process that anyone can follow shortly.
Can You Use Pinterest for Marketing?
Pinterest is an amazing way to market your business online. It’s a visual search engine that allows you to not only reach your ideal customer and target keywords, but wow them with graphics and eye-catching imagery to draw them into your product, brand or blog.
Pinterest is similar to other search engines in that people go there to search for solutions, but they also go to Pinterest for inspiration. This gives you two opportunities to reach your audience and grow brand awareness with the quality of your pins.
How Can You Use Pinterest to Build Your Email List?
There are a few different ways to use Pinterest to build your email list. The first and most common way is to use a pin to drive traffic to your website or blog where you have an email capture form.
The second and more effective way is to use pins to drive traffic to a landing page where people can sign up for your email list.
This landing page should be west up for one of your lead magnets or freebies that entice your audience to exchange their email for this valuable thing you’re offering.
It could be a discount code, a free workbook or other digital product, or even a bonus product if you sell physical goods. Your lead magnet or freebie will depend heavily on what your website is for and what your brand does.
The third way to use Pinterest is to directly promote your newsletter. You can accomplish this by posting a pin that directly links to your email newsletter.
However, this can be harder to pull off without a lead magnet. You will really need to sell your value proposition in that pin to get people to sign up!
Now that you know the three best ways to use Pinterest for email marketing, we can get into the process. Follow these 10 steps to grow your email list on Pinterest!
10 Steps to Grow Your Email List Using Pinterest
Step 1: Sign Up For an Email Marketing Platform
To begin the process, you’ll need to sign up for an email marketing platform. There are lots of options at different price points with different benefits, so you’ll want to compare and find the product that works best for you.
Popular email marketing platforms are:
Step 2: Set Up Your Profile & Optimize It
If you haven’t already set up your Pinterest account, now is the time. Make sure it is a business account.
Next, you’ll want to optimize your profile to maximize your audience attraction. To do this, include keywords in your profile name and description so that people can find you when they’re searching for topics related to your blog, product or business.
You will also want to include a link to your website or, even better, your opt-in landing page so that people can subscribe to your email list.
Step 3: Create Your Lead Magnet
As we mentioned in the last section, creating a lead magnet or freebie to entice viewers to give you their email address is highly effective in gathering emails for your marketing list. You’ll need to consider what industry you’re in and think about what your audience could benefit from. This will help you lead magnet convert better.
Examples of lead magnets:
Discount code (for product-based businesses)
State of the market report (real estate, finance, etc.)
Online event tickets
Free consultation/coaching session
Step 4: Target Your Ideal Audience
Targeting your ideal readers or customers is the most important aspect of not only promoting your business, but also in using Pinterest to grow your email list.
This will allow you to target the people who are most interested in what you have to offer and therefore more likely to subscribe to your email list.
To do this, you’ll want to include relevant keywords in your pin description and headline, as well as create an eye-catching graphic that clearly conveys what your offer is (your lead magnet) and what value your viewers will receive by giving you their email address.
Step 5: Build Your Landing Page
A landing page is where you’ll have your email opt-in form. This page should be cohesive with your brand as far as colors, fonts and imagery, but should also clearly convey what your lead magnet is and why it is advantageous for the viewer. This is your last chance to coax them into giving up their email address so you have to show the value of your lead magnet!
Don’t forget to embed an email sign up form so you can collect those emails! You can usually find an embed form on your email marketing dashboard that you can then copy and paste into the code on your website or into a widget on your website.
Step 6: Create Pins Drive Traffic to Your Landing Page
Since Pinterest is a visual search engine, you’ll need to create beautiful, eye-catching pins to drive traffic to your website or landing page. When creating a pin, keep in mind you’ll need an aesthetically pleasing image, an attention grabbing title, and keyword-rich description of your pin. You will also want to include a call to action within the image that motivates people to sign up for your email list. You can make beautiful pins easily on Canva, even if you’re not an expert graphic designer!
Step 7: Join Relevant Pinterest Group Boards
Joining relevant group boards is a great way to grow your email list and expand your brand recognition. If you’re unfamiliar, group boards are collaborative boards where multiple users can contribute pins. Doing this helps you reach a wider audience and attract new email subscribers.
BONUS: Join the Tailwind platform and pin your lead magnet to communities within your niche to reach even more people. It isn’t a free platform but it can greatly increase your reach, traffic, and subsequently, email list subscribers. AND will allow you to schedule all of your pins so you only have to spend an hour or two on Pinterest pins for the entire month. Talk about a time saver!
Step 8: Use Keywords in Your Pin Descriptions
Once you have your images created and the boards you will pin them on created/joined, it’s time to write the pin descriptions. Include relevant keywords in the description and title to help people searching for solutions and inspiration related to your brand and offering. You’ll want to write the description in paragraph style and make the keywords sound natural.
Step 9: Create Your Email Automation
Now that you have your lead magnet, landing page, and pins ready to go, you need to create your email automation to send out your lead magnet offer to your subscribers instantly when they sign up for your email marketing.
In this email you’ll want to include a welcome message, the promised offer or product, and also share a little bit about your brand or business.
You can also use this email opportunity to point them to your online shop, specific content or blog page.
Step 10: Post Your Pins!
Congratulations! You’ve made it through the whole preliminary process, now it’s time to post your pins and let the subscriptions start rolling in.