Disclosure: we cannot guarantee the success of these Etsy shop and product ideas. This is not guaranteed financial advice, just ideas to help you become the modern entrepreneur you dream of being!

Make a living doing what you love with an Etsy shop. Whether you live to handcraft unique and one-of-a-kind pieces, or you’re a digital graphics wiz, Etsy is a great place to sell your products.

But what should you sell?

Maybe you have an idea already, or you’re in the brainstorming phase. Even if you’re completely stumped on what to sell, we have some awesome Etsy-selling tips for you, as well as 10 Etsy shop ideas for beginners or advanced sellers.

These 10 Etsy shop ideas could even replace your 9-5, they have so much potential! Read on to learn more about how to successfully sell on Etsy and make money, and get inspired by this list of Etsy products even beginners can make.

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In This Article:

How to Sell on Etsy and Make Money
Profitable Etsy Shop Ideas

How to Sell on Etsy and Make Money

Selling on Etsy and successfully selling on Etsy are two very different things! Many people list products that never see the light of day, while others seem to enjoy effortless success. 

However, there is nothing effortless about making sales on Etsy. Selling Etsy products requires planning and strategy, both of which you can master with these simple tips:

  1. Identify Popular & Profitable Products

  2. Understand Seller Fees

  3. Price Your Products Correctly

  4. Choose the Right Name For Your Shop

Identify Popular & Profitable Products

You may enjoy making certain items, but they won’t always be best sellers. If your goal is to make money and turn Etsy into a profitable business for yourself,  you’re going to need to identify the products that are doing well and that are in demand. 

To do this, choose from one of Etsy’s most popular product categories:

Start brainstorming product ideas in each category and search for them on Etsy. Take note of what the most popular and most sold items are. Then determine of these items which you can make and put your own twist on.

Understand Seller Fees

Like any other business, you need to understand your fees so you can operate within your budget. Etsy’s most common fees are its 20-cent listing fee, 6.5% transaction fee per sale, and 3% + 25-cent payment processing fee per transaction. 

You will also need to decide if you will be offering free shipping or if you will have customers pay for shipping. Many sellers opt to offer free shipping as it can make customers a lot more likely to buy from you. However, you’ll need to keep this in mind when pricing your product as it will definitely cut into your margin. 

Check out what your competition is doing. If they offer free shipping and charge a little more, then that’s a good model to follow.

Any marketing or advertising costs you incur would be on top of these fees. It’s important to keep these fees in mind so you can build it into your product sales price, to ensure you are making a healthy profit with each sale.

Price Your Products Correctly

When you’re first starting out with a new product, it can be beneficial to look at your competitors’ prices for similar items. Then undercut them by offering your product for substantially less. You want to still make a profit, though it may be smaller than what is ideal to you.

Once you have a few sales under your belt and some positive reviews, you can raise your price. 

People need a reason to buy from you. If you are lacking in reviews (social proof), you will need to reduce the price so that their reason to buy from you is that it’s a great deal for a quality product.

Choose the Right Name For Your Shop

You only get one chance at a first impression and your shop name is often part of that first impression. You want your brand to be memorable (so they can search for it) and it’s best to use it to describe what you sell in your shop. If you create artwork, having the words “art,” “artwork,” “wall art,” etc. can be beneficial in telling people what you’re all about, as well as help you show up when those keywords are searched.

Extra tips:

Etsy Shop Ideas:

  1. Home Organization

  2. Baby Gifts

  3. Planners

  4. Natural Body Care Products

  5. Personalized Jewelry

  6. Specialized Journals

  7. Digital Prints

  8. Pet Accessories

  9. DIY Project Kits

  10. Personalized Wedding Gifts

Photo courtesy of Etsy

1. Home Organization

Everyone loves an organized and tidy house so it’s no wonder this is a hot niche on Etsy. Most people could use a little extra organization in their lives! And there are a lot of different product options too.

Home organization ideas:

2. Baby Gifts

A new baby means lots of gifts! But it can be hard to shop for baby toys and gifts, having a shop on Etsy that specializes in cute and even custom baby gifts to make gift giving easy. Just make sure there aren’t any choking hazards or health hazards with your product to avoid any potential trouble.

Baby gift ideas:

3. Planners

Planners are always a hit on Etsy because people are very busy and need help staying organized. Create unique downloadable planners that help people schedule their daily lives, weekly tasks, goals, workout schedules, grocery lists and more.

You can find more digital product ideas in our post: 10 Etsy Digital Products to Make $1000/Month

4. Natural Body Care Products

Self care continues to be a trend and people are loving natural and unique beauty products on Etsy. Create products that help customers pamper themselves, or put together self care boxes that they can gift to themselves, a friend or loved one, or use for asking bridesmaids to join them on their special day!

Natural body care product ideas:

Photo courtesy of Etsy

5. Personalized Jewelry

Personalized jewelry has been popular on Etsy for a long time, and we anticipate it is a trend that will continue. You can make these items yourself, purchase them in large batches from a supplier, or use a print-on-demand platform.

6. Specialized Journals

Another digital product idea, there is a large number of people that enjoy journaling. You may choose to create a generic journal with cute doodles or graphics that make it unique, or you might try one that targets one of these specific niches:

You can find more digital product ideas in our recent article: 10 Etsy Digital Products to Make $1000/Month

7. Digital Prints

If you have an eye for design, you can create digital prints that customers can download in any size they like and print for their own frames. You can draw or paint something if you want a truly custom digital print (which may result in people paying more). Or you can create digital prints using a platform like Canva.

This is a super beginner friendly idea and sites like Canva make digital art creation a breeze!

Photo courtesy of Zazzle

8. Pet Accessories

It’s no secret, most people are obsessed with their pets. Help them treat their best buddy like family with cute pet accessories. 

Pet accessory ideas:

9. DIY Project Kits

Many people like having hobbies but don’t always know what to do with themselves. Create kits for the makers out there, or even for people that want to entertain their kids with a fun craft. Sell DIY craft kits with raw materials and step by step instructions.

DIY project kit ideas:

10. Personalized Wedding Gifts

Personalized wedding gifts are a major favorite on Etsy and for good reason, they make the newlyweds feel extra special and also make the guest feel great because they bought them something memorable and unique. There are tons of options for personalized wedding gifts so you’ll be sure to find something you can offer in your shop, whether you prefer digital or physical product offerings!

Personalized wedding gift ideas:

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