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Your store is up, you have all of your products, and your branding is on point… now what? When it comes to driving traffic to your Shopify store so you can actually make sales, it can feel overwhelming and super difficult! These tips and strategies range from paid to free, so you’ll be sure to find some great ideas you can implement no matter your budget.

You’ve invested a lot of time and effort in setting up your store, selecting your products, and building your brand so make sure it pays off with consistent traffic and sales. We’ve gathered some A+ ideas on how to drive traffic to your Shopify store so you can start watching the dollars roll in, just read on!

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In This Article:

How to Increase Website Traffic

Free Strategies to Drive Traffic to Shopify Store

Traffic Sources for Shopify Stores Summary

How to Increase Website Traffic to My Store

Besides picking winning products, increasing website traffic is one of the most important and crucial aspects of owning an online store. Without traffic, you won’t be making many sales. Without sales, what’s the point of having the store?!

So, how do you increase traffic to your Shopify store? In general, research by Sixads has revealed that the most common channels of traffic for most Shopify stores are organic (from search engines), direct (viewer typed in your URL directly), and Facebook ads. Organic is obviously a favorite traffic source among stores and blogs alike because it’s free! We’ll talk about driving free traffic to your website utilizing this channel later in this article.

Content Marketing

Cost: Free – Low (depending on if you outsource the writing)

Having a blog section of your website is so crucial, no matter what kind of store or site you have. Content marketing drives traffic from search engines, is shareable on Pinterest, Instagram, and Facebook, and positions you as an expert and professional business in the niche you’re in. 

Think about questions customers may have, keywords they may type in to Google search on your topic, and how-to information on your products/services that will attract customers. It can be helpful to create a content calendar so you can stay on top of creating fresh, keyword-rich content and hold yourself accountable to get the writing done.

If you’re not a writer, you can easily hire someone off of Fiverr or Upwork that offers that service.

Launch a Social Media Contest or Giveaway

Cost: Low- Medium

Have participants on social media enter a contest or giveaway by looking, following, and/or sharing your social pages. This helps you build a following for your brand, can generate leads, and also drive traffic to your Shopify store.

Many brands have found success doing cash giveaways, and even partnering up with each other to spread the cost around. However, a product giveaway or a bundle of your top products can be effective and helps new customers see what your store has to offer.

Use Shoppable Pins on Pinterest

Cost: Medium

Just like Instagram, Pinterest has stoppable posts and is a great way to drive traffic since people tend to already be in a “buying” headspace when perusing Pinterest. In fact, about 80% of weekly Pinterest users say they have found a new brand or product on the platform! 

First, set up a Pinterest business account. Then take advantage of this major marketing opportunity by creating shoppable pins on Pinterest. You can also share them across other social media platforms to drive more traffic.

Run Social Media Ad Campaigns

Cost: Low – High

The cost of running social media ads can vary widely depending on the platforms you’re targeting, your parameters and how long you want to be running your ad. Facebook and Instagram ads can be super effective since those social media platforms are so popular amongst potential customers!

The other benefit to running social media ads is that Facebook and Instagram have powerful audience targeting tools within their ad manager. You can narrow your audience to certain demographics, locations, and even interests and behaviors. Once you have some traffic going to your website, you can even retarget the people that have visited your site but haven’t purchased. 

Or you can target past customers that haven’t purchased in a certain period of time. There are so many powerful options!

If you are unfamiliar with running Facebook and Instagram ads, it is relatively simple. However, there are lots of Youtube videos and courses online that will help maximize your chance of success.

Google Shopping Ads

Cost: Medium

Another amazing option for paid advertising is Google’s Shopping ads. These ads appear to those searching for products online so you can reach customers with the highest levels of purchasing intent, right at the moment they are looking to make a purchase.

You can even create Google Shopping ads directly from Shopify! Just add the Google Channel app to get started.

Email Marketing Campaigns

Cost: Low

While you won’t need to spend money for every email you send like an ad, you will still need to purchase subscription to a business email service platform like MailChimp, Klaviyo, or Omnisend. This is usually a flat monthly fee and may have different pricing tiers depending on how many emails you have in your list. 

Encourage customers to allow marketing emails (they must opt in), and gather new emails by paid social media advertising, giveaways, or having a pop-up on your website. A pop-up that offers a discount on their first purchase is a great way to gather emails and re-market to people that showed enough interest to enter their email but didn’t take action.

Increasing your email list is one of the top ways to drive traffic to your Shopify store because you can market to that list again and again. Create a content calendar and schedule out your email marketing campaigns in advance. Make sure you don’t overdo it (most people don’t like being harassed by brands every day!) but send emails enough to stay top of mind and keep your customers coming back for more. 

Email marketing experts also recommend segmenting your list based on purchase frequency or other key metrics so that you can market to specific groups without sending emails to the entire list. This can result in higher conversions.

Sponsor a Podcast

Cost: Low – High

Podcasts are incredibly popular and most that have a solid following have sponsors. You’ll hear these sponsorship/advertising blurbs throughout the show, similar to how a TV show will have commercials sprinkled throughout the episode. 

This is a tremendous marketing opportunity since you can reach listeners of podcasts that are exactly in your niche and will therefore have an interest in your product! Think about what topics of discussion your product falls into and research popular podcasts that will target your ideal audience. Then reach out to the podcast creators with a partnership email!

Hire Influencers

Cost: Medium – High

Influencer marketing can be an extremely successful way to drive traffic to your Shopify store and make sales. Many people follow “influencers” online and trust their product recommendations, and seeing it on their favorite influencer’s social media in action can lead to plenty of sales. Leverage the trust of their audience by partnering with influencers to promote your brand.

There are a few different ways that you can have an influencer promote their product. The cost of each option will depend greatly on the influencer’s number of followers and levels of audience engagement.

Top ways to promote products with an influencer:

To work with an influencer, research your niche on Instagram and make a list of the top and medium-level influencers that your ideal buyer may be following. Reach out to each of them and introduce your brand and product, explain why it would be a great fit for a partnership with them, and inquire about their pricing structure.

Free Strategies to Drive Traffic to Shopify Store

Search Engine Optimization

As we mentioned earlier in this article, organic traffic is ideal for driving sales, building brand awareness, and growing your business for free. This strategy relies on utilizing SEO (search engine optimization) to rank high up enough on search engines that when people are searching for your niche or product category, you show up and they click on your website link.

This can be difficult and there are many agencies that specialize in this marketing strategy. There are also lots of in-depth online courses you can take on the subject, as well as free videos on Youtube and blog posts. If you understand the basics you’ll be much better off for your online store and you’ll be able to attract customers that are in buy-mode and searching for products that your store offers.

To do basic SEO, think about what keywords your potential buyers would be searching in order to come across your product. Also think about what problems your product is a solution to, as many potential buyers are searching for something to remedy their pain points rather than searching for a specific product. This is especially true for more niche products.

Search engine optimization can be applied blog posts, home pages, and product pages.

Social Media Marketing

Promoting your products or brand via social media is a great and free way to drive traffic to your Shopify store, as well as to increase brand recognition. Showcase your products and how they can be helpful to customers, how to use them, promote sales, and more! 

Top post ideas to share on your social media are:

You can also “boost” these posts to make them ads and expand your reach on social media. This is a great way to increase your social media following and allow new people to find your brand.

Lastly, social media is a place to interact with your customers and build brand loyalty. Make sure you are liking and replying to comments and messages, customers want to see that you care enough to engage with them! 

Start a Customer Loyalty Program

A customer loyalty program is an awesome technique to convince online shoppers to return to your store. Offer customers exclusive bonuses and perks for shopping, then remind them via email periodically with a link to start shopping to drive traffic to your website. 

Popular rewards to offer customers:

Get Featured on Review or Gift Guide Websites

Being featured on a popular website or in a gift guide (depending on the time of year) can be a huge driver of traffic to your Shopify store. Pitch your product or brand to online publications and offer their readers an exclusive discount code to use on your website. Then you’ll also be able to track how many sales you receive from that publication with how many times that specific code was used to make a purchase. 

This data will help you know if that publication is a source for more potential customers and you may want to consider paid advertising on it.

Here’s how to execute this strategy:

  1. Google search “Gift Guides” or similar keywords

  2. Look at the results and see which guides would be enhanced by the addition of your product

  3. Reach out to those publications with a professional sounding email, asking them to consider your product (be specific on which one), and explain why you think it would be a great addition to their website or gift guide. You may also include the exclusive discount code to make it more appealing.

Send Free Samples to Influencers

If hiring an influencer isn’t in the budget but you still want to take advantage of the edge an influencer partnership can give you, you can try sending free samples or full products to the influencer(s) of your choice. There’s no guarantee they will post about it, but you may get lucky and get some free advertising if they end up loving your product!

Traffic Sources for Shopify Stores Summary

Paid:

Free:

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