The hard part is over, you’ve finished writing a great blog post… but now what? How will anyone see this writing masterpiece you’ve worked so hard on? If you’re wondering how to promote your blog content, and wanting to increase your blog views, you’re in the right spot!
Even if you’re not a blogger, many non-blog websites benefit from blogging. It’s a super effective way to market a product, business or brand, as well as establish yourself as an industry expert, improve your website’s SEO (search engine optimization) and grow your business!
If you’re a small business owner that’s still not convinced, check out these other benefits of blogging:
Sharing valuable content with your audience
Building credibility, establishing yourself as an expert
Educating viewers about the products/services you offer and why they’re important and beneficial
Engaging with your ideal audience
Building SEO on your website so you can rank higher in searches
Growing your audience
Increasing your website page views
As you can see, blogging is not only essential for bloggers, but also for businesses!
So how do you promote your blog posts? Let’s get into it step-by-step.
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How to Promote Your Blog Posts With Content Marketing
First of all, what’s content marketing? It’s exactly what we’ve already gone over!
Content marketing is a strategic approach to sharing content that is valuable and relevant, doesn’t outright sell a product or service, but attracts the ideal customer for that product or service.
This is accomplished through blogging and marketing it through the appropriate channels. So once you’ve create your high-quality, valuable content, as a blogger or a business, you’ll want to promote it on:
Many people mistakenly think that Pinterest is a social media platform. But it is in fact a powerful visual search engine. So powerful that of the 2 billion users it has each month (wow!) 48% of Pinterest users will make a purchase of something they found through the platform, according to SocialPilot.
This amazing search engine is where people are actively searching for content and products that inspire and solve their problems. They are seeking out content and products just like yours! So don’t skimp on the Pinterest promotion, it is super important for promoting your blog posts.
How to promote your blog posts on Pinterest
Pinterest is a favorite among bloggers and business owners for its ease of use and major driving of web traffic to their blogs. Here’s how it works:
Create pins promoting your blog content. Make them eye-catching while also conveying what the blog post is about.
Write a description. Optimize your pin description with keywords that will help Pinterest users find your content. This is the same concept as SEO within your blog post!
Share your pins. Share them on your own boards, as well as group boards to expand their reach.
Other users re-pin your content, expanding your reach even further.
People click on your pins and are directed to your blog posts and website where they can then read your article(s), see your webpage, and potentially even make a purchase (if that’s something you offer).
As you can see, it’s a simple process and can easily lead to lots of shares and subsequent clicks to read your blog posts.
Extra Pinterest tips:
Add social share buttons so that people that read your blog post can share your post directly to Pinterest and other social channels. Do this by searching for your web builder (for example, WordPress or Squarespace) followed by “how to install social share buttons” on Google. This will give you instructions for your specific web builder installation of this feature.
Encourage readers to pin your blog posts. This tip piggybacks off the previous one. Once you have those share buttons installed, simply ask in your blog post that if readers like your post and found it helpful or full of great information, to share it on Pinterest. It’s helpful to include a Pin image you’ve created so that viewers can easily share it.
Encourage readers to share your blog content on social media. A similar idea, encourage readers to share your blog post on their favorite social channels like Facebook, Instagram, Twitter, Reddit or LinkedIn (depending on your niche). You can install buttons that allow this easy sharing the same way as you installed the Pinterest social share buttons, if you did not add them at the same time.
While Pinterest may be the most effective way to promote your blog post, social media is a close second (especially if you already have a following).
Use social media platforms to share links to and images from your blog posts. However, if you don’t already have a strong following, it’s unlikely this will result in a lot of traffic.
In your posts, no matter the platform, you’ll want to include a catchy caption relating to your post, your link, and hashtags that help your content be discovered.
If you don’t have a following, a great way to use social media to drive traffic to your blog posts is to use paid promotions. This will help you target your ideal audience so they actually get a chance to see your great content!
Best Practices for Using Paid Promotions
(Facebook and Instagram Ads)
“Boost” a post you’ve already shared, or create an ad from scratch. Either way, you’ll want to use this opportunity to reach an audience that truly is interested in what your blog post is about. If it’s too general, you’ll just be wasting ad spend on the wrong people.
Narrow down your audience with demographics, location, and interests to attract your ideal blog post viewers.
Another tip: if you’re a business, promoting blog posts rather than your actual products is a great way to reach new “cold” audiences that aren’t familiar with your brand or product yet. This helps them get to know you and your brand, grows trust and interest, and then leads them to checking out your products with more of a foundation laid than if you just linked directly to a product.
With so much noise on the internet, it is super beneficial and more effective to connect to your audience first and build their trust before they will make a purchase.
One underrated and often underutilized way of promoting your blog content is through guest posting. This simply means you’re writing and contributing content to another publication or blog that includes links back to your own site.
If that publication or blog has a larger audience than yours, you can drive a lot of traffic back to your blog when they click those links. This strategy allows you to promote your content to a bigger audience than you’d normally have access to.
Make sure that you only utilize this strategy with publications and blogs that are within your niche or target the same ideal audience, you don’t want to waste your time and energy writing posts for websites that have nothing to do with your blog. This will result in very few link clicks and a lot of wasted writing for you.
If you haven’t started an email list for your blog or business, here’s your sign that you should start one!
Email marketing is by far one of the best ways to continually drive traffic to your website, build a loyal fanbase, and sell more and more products to them (or affiliate products if you don’t sell anything yourself).
Create an email list sign up form on your website and encourage your blog post viewers to sign up in the body of your blog post.
This will allow you to update them with new posts or products to keep them coming back to your site, and driving more traffic to it.
Read our post on how to use Pinterest to massively build your email list here!
How to promote your blog content with email marketing
Send out weekly or monthly newsletters with your newest hottest content. Include a one-paragraph post excerpt from the blog post or posts as a teaser that entices the viewer to click on the link and read the full article on your website.
You can also direct them to other popular blog posts and products on your website.